The Million Pound Challenge, the initiative will offer financial assistance to the projects demonstrating different methods to address plastic pollution.
Grants to be provided under the programme will range between £150,000 and £300,000, which will be sourced from the £1m fund raised by Waitrose and Partners by selling carrier bags.
The initiative covers plastics in the community, education, public behaviour change, food, agriculture and microplastics.
Tor Harris, Head of CSR, Health and Agriculture for Waitrose & Partners, said: “We hope the fund will help find new and effective ways of accelerating action to rethink how we all use and dispose of plastic – now and in the future. We take this issue very seriously, and are making progress all the time, but we’re determined to maintain our momentum as well as supporting others to do the same.”
Trewin Restorick, Hubbub CEO and Founder, added: “Waitrose’s new grant fund is tremendously exciting as it will support innovative thinking on how to combat the issue of plastic pollution. We’ll be on the lookout for entries that really demonstrate a tangible impact and that will have a longer-term legacy beyond the grant funding stage. We’d encourage any eligible organisation working in this space to apply via the website.”
Organisations can apply via the Plan Plastic – The Million Pound Challenge website.
Applications for Plan Plastic are open until 24 February and will be welcomed from a range of organisations including charities, academic bodies, social enterprises, schools and colleges, across the areas of:
Plastics in the community;
Public behaviour change;
Food, agriculture and farming; and
An independent expert panel made up of representatives from academia, industry, NGOs, business and a senior Waitrose Partner, will convene in April 2019 to review the submissions. The chosen grantees will be announced in May 2019.